Growth Partner. Journalist Turned Engineer Turned Marketer Turned Founder.
I’m Vix Reitano, Founder and CEO of Agency 6B, a growth partner for founder-led businesses. I’ve been consulting since 2005 and self-employed with a team since 2015, with more than 200 customers since then.
I started in journalism and taught myself to code. Before Agency 6B, I managed the digital brand for LIVE with Kelly Ripa and Michael Strahan and helped launch NBC’s The Meredith Vieira Show.
I’m a 3X Founder: CreatiVix Media and Chrysler City Productions came before Agency 6B. I’m a Forbes Next 1000 honoree (2021) and the author of the book “Six Weeks to Freedom.”
My team works across the Six Systems: Presence and Visibility, Demand Generation, Pipeline Architecture, Nurture and Retention, Conversion Infrastructure and Revenue Intelligence. Every engagement starts with The Diagnostic, and you own everything we build.
I’m a single mother to my two-year-old daughter, Cat.
I built a six-figure business in six weeks at 27 years old because the only thing that has ever mattered to me was getting to take my future babies to preschool dropoff.
Family is a funny thing. It’s defined in so many ways by so many people and for so many women, especially young, single women, it is often a liability.
And to that? I say BS.
I work with female founders whose businesses have outgrown the systems that got them here. I find where your revenue is leaking and build the custom systems to fix the leak.
I built my company, Agency 6B, because I was tired of hearing Founders say they were investing in marketing and still not seeing revenue increase the way they knew it should be. They hired the team, ran the campaigns, watched the budget go out, and couldn’t explain what came back.
Marketing blamed sales. Sales blamed the leads. Nobody could prove anything because nothing was connected on the backend and whatever was connected? No one was using.
That’s a systems problem. I build the solution to fix it, my team runs the system. You own everything, end to end.
I work at the intersection of marketing technology and revenue operations. The hand-off between “we generated the lead” and “we closed the deal” either works or it doesn’t. We’re the ones who figure out which it is and why, then build the system that makes it work.
The Diagnostic is a revenue systems audit across the Six Systems. I find what’s broken before we build anything. From there, we scope and build the custom system The Diagnostic reveals.
Clients have included The United Nations, The Ad Council, Cohen’s Fashion Optical, Tommy Bahama Spirits, Paraco, Link AKC, CKO Kickboxing, and founders in entertainment, performing arts and media.
Before I launched Agency 6B, I also worked at Time, Inc’s This Old House Magazine, ghost-wrote for Bethenny Frankel’s Telepictures talk show and was on the team that launched Masterclass. I’m a former journalist, which is why I approach every engagement as if I am embarking on a fact-finding mission; like a relentless hound, I won’t stop until the job is done and I won’t let you stop either.
If you’ve tried strategy sessions, downloading AI prompt libraries, following every bro guru out there and still have no idea how you’re going to hit your next revenue target, you’re in the right place.
PS: I’m an Elder Millennial who grew up at the generational crossroads of technology being everywhere and nowhere. I learned to type on a manual typewriter while using wifi in every other class in high school. Sarcasm is my love language, Diet Coke is my little treat and I believe a good day starts and ends with a little old fashioned club remix. For all things “human,” visit me on Substack. And for a little more polish, connect on LinkedIn.
